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Importance of Trademarks | Geetha Kandiah | Director, KASS, Malaysia

Geetha Kandiah, Director of Trademarks & Design Division, KASS, Malaysia talks about the importance of trademarks and why it's wise for startups to have trademarks to safeguard their goods and services. She states that the value of a brand increases as the business builds goodwill and reputation in the industry. Hence, it is essential to register a trademark as it is a critical asset to a company. A trademark registration gives its owner a monopoly for a long time and prevents competitors from using a similar or identical trademark. Registering a trademark gives a quicker and stronger deterrent of trademark misuse by others. Three criteria to prove to pass off are: 1. Proof of goodwill in the market 2. Misrepresentation by the other party 3. Damages suffered from the other party's act of misrepresentation" About Wadhwani Entrepreneur: Wadhwani Entreprenuer inspires, educates, and enables #startup #entrepreneurs 👉🏾 https://www.wfglobal.org/entrepreneur/ Wadhwani Venture Fastrack [VFT]: Maximizes success rates of early-stage startups with enhanced business traction and #funding opportunities 👉🏾 https://vft.wfglobal.org/ Wadhwani NEN: Empowers students with knowledge and skills through Courses and Startup Labs to create high-potential startups Wadhwani Inspire: Establishes a nationwide culture of #entrepreneurship About Wadhwani Foundation: Wadhwani Foundation was founded in 2000 by Dr. Romesh Wadhwani, with the primary mission of accelerating #job creation in India and other emerging economies through large-scale initiatives in entrepreneurship, small business growth, #innovation, and #skilling. The Wadhwani Foundation operates in 20 countries, including India, South East Asia (Indonesia, Malaysia, the Philippines), East Africa (Kenya, Uganda, Rwanda), Southern Africa (South Africa, Botswana, Namibia), West Africa (Nigeria, Ghana), Egypt, and Latin America (Mexico, Brazil, Peru, Chile). The Wadhwani Foundation works in partnership with governments, foundations, corporations, and educational institutes. To know more about Wadhwani Foundation and its Initiatives: https://www.wfglobal.org Click here to subscribe WF YouTube channel:    / @wadhwani-foundation     Connect with us: Facebook:   / wadhwanifoundation   Twitter:   / wadhwanif   LinkedIn:   / wadhwanifoundation   Instagram:   / wadhwanifoundation