Why Food Is No Longer Just About Taste | Future Food Thinking S1E2 I Procon Ventures (PV) скачать в хорошем качестве

Why Food Is No Longer Just About Taste | Future Food Thinking S1E2 I Procon Ventures (PV)

This video is part of Future Food Thinking – Season 1, Episode 2, and is created for students, academic professionals, startups, and new entrants who want to understand how food is being designed beyond taste. If you haven’t watched Episode 1 yet, you may find it useful here:    • Future Food Thinking – S1E1 | Food as Info...   00:00 Introduction – Beyond Taste 00:28 What Is a Multisensory Food Experience 01:05 Why Consistency Matters to Consumers 01:35 Processing Challenges in Multisensory Products 02:00 Process Control & Repeatability 02:35 Why Early Design Decisions Matter 03:00 Closing Thought – Control Shapes Perception Today, food is no longer evaluated only by flavour. Consumers experience food through visual appearance, texture, aroma, sound, and expectation — often before the first bite. In this episode, we explore how multisensory experience is becoming a critical design parameter, and why even small variations in processing can change how a product is perceived. From a processing perspective, multisensory products demand: Higher consistency Tighter process control Strong repeatability across batches As sensory expectations increase, tolerance for variation reduces. Ignoring this early often leads to inconsistency at scale. This series focuses on thinking, process intent, and system discipline — not product promotion. #FutureFood #FoodProcessing #FoodInnovation #FoodManufacturing #FoodEngineering #ConsumerExperience #ProcessControl #FoodIndustry