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Most businesses say they want great creatives—video editors, content creators, designers, AI specialists. Yet most businesses can’t keep them. In this video, Elijah Kweku Ejumade breaks down the real reason businesses struggle to retain creatives—and it’s not talent, pay, or motivation. It’s structure. It’s mindset. And it’s a failure to understand how modern creators actually work in an AI-driven world. If you’re a business owner, startup founder, or brand hiring your next video editor or content creator, this video will save you time, money, and frustration. You’ll learn: Why most businesses burn out creatives without realizing it The hidden mistake companies make when hiring video editors and content creators How AI is changing creative expectations inside businesses Why “just hire another editor” is killing your brand consistency What businesses must fix to retain top creative talent This conversation is especially important if you: Hire freelancers or in-house creatives Run a media, marketing, or content-driven business Want to scale content without constant turnover Are exploring AI + creative workflows On this channel, Elijah Kweku Edumazie talks about AI, business systems, content strategy, and the future of work—so businesses can scale smarter, not louder. 👉 Subscribe for more insights on AI, creators, and modern business growth. Watch this next 👉 : Why Smart Businesses Are Adopting AI • “Why Smart Businesses Are Adopting AI — an... For the past year, I’ve been researching different AI tools and testing various models to understand their strengths. I’ve also picked up skills in AI automation and several other AI tools. I’ve now decided to share my knowledge to help other AI enthusiasts like me. 👉 Here is my first YouTube video and my brand-new channel. Go watch and subscribe if you want to learn more about AI and stay ahead of the trend.