Scaling Retail Media | A Fireside Chat with Melanie Zimmermann скачать в хорошем качестве

Scaling Retail Media | A Fireside Chat with Melanie Zimmermann

What’s going to fuel the next wave of retail media growth? At Cannes Lions, Melanie Zimmermann, our GM of Global Retail Media, sat down with Beet.TV to share her take on where the category is headed—and how retailers and brands can win the next wave of growth. In this fireside chat, Melanie covers: Modernization: why self-service activation is essential, and how Criteo’s new auction-based display advertising product is changing the game for pricing flexibility and control Connectivity: how partnerships and platform integrations help meet buyers where they are AI innovation: the role of automation, smarter ads and new shopping experiences in driving better outcomes Creative and marketplaces: why retailers need to balance revenue growth with shopper experience, and how hybrid models open new opportunities for advertisers From her decade building Macy’s retail media network to her current role leading Criteo’s strategy, Melanie brings firsthand insights from both the retailer and adtech sides of the table. Watch the full conversation to see why retail media’s “honeymoon phase” is over—and why that’s a good thing.