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The History of Zale's Jewelers

ZALE JEWELRY CORPORATION.The Zale Jewelry Company, organized on March 17, 1924, began as a single store in Wichita Falls. Morris B. Zale, a Russian Jewish immigrant, founded the company and served as its first president. His brother William was vice president and brother-in-law Ben Lipshy was a third partner. The store sold jewelry, cameras, small appliances, and cookware. The company's goal of selling the greatest amount of jewelry to the largest number of people at the lowest possible price introduced the concept of mass marketing to retail jewelry, a business that had previously catered exclusively to the wealthy. In order to attract a working-class clientele, Zale's offered interest-free credit with minimal down payments and low weekly installments.