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Curious how to build a green business that customers (and big brands) will actually pay for? Grace interviews James from Are You Made about making a living from local waste streams, from Carnaby Street pop-ups to production runs of shoe risers and acoustic panels. We discuss: ✔️ What a sustainability entrepreneur actually does (spoiler: it’s part designer, part fixer, part storyteller) ✔️ Starting small: waste audits, shredding demos, and pop-up workshops ✔️ How to get brands to fund projects (marketing + PR value = purely “good”) ✔️ Product prototyping with small machines: injection molds, presses, shredders ✔️ Operational realities: contamination, factory risk, storage & logistics ✔️ Building a creative supply chain: makers, machinists, carpenters, partners ✔️ Community impact: paid training, local collection, and behavior change ✔️ The tough tradeoffs: scale vs. authenticity, profitability vs. mission You’ll hear stories about: Turning a ton of fashion samples into 250 acoustic panels Making 600 marble-effect shoe risers from distribution centre wrap Running plastic-melting workshops that people actually love If you’re into: Circular design, sustainable startups, waste innovation, social enterprise, press play. 👇 What’s one thing on your street that could be recycled into something useful? Resources: Are You Mad website: https://www.areyoumad.co/ Listen here: Spotify: https://open.spotify.com/show/7carWaG... Amazon: https://music.amazon.co.uk/podcasts/7... Apple: https://podcasts.apple.com/gb/podcast...