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On 9 January 2007, Apple unveiled the iPhone, marking a decisive moment in modern business history. Presented by Steve Jobs at the Macworld Conference and Expo in San Francisco, the iPhone combined a mobile phone, an iPod, and an internet communications device into a single, intuitive platform. What appeared to be a product launch quickly revealed itself as a redefinition of customer experience and market expectations. The iPhone challenged prevailing assumptions about how people would interact with technology and shifted competition away from hardware specification toward simplicity, coherence, and usability. Key Change Leadership Insights: Change leadership begins with reimagining how value is experienced, not by optimising existing products or responding solely to articulated demand. The iPhone illustrates that leaders must commit direction and resources before outcomes are predictable, aligning organisation, design, and execution to a clearly articulated future. By anchoring decisions in deep customer understanding and removing internal silos, change leaders create the conditions for innovation that reshapes markets rather than reacts to them. 🔍 Lessons for Change Leaders: Change leaders must challenge inherited assumptions, act with judgement in the absence of certainty, and align organisational behaviour to a coherent vision of the future. Effective leadership recognises that tools and technology amplify direction but do not define it. By committing early, maintaining clarity, and sustaining behavioural discipline, leaders enable innovation that delivers lasting value, trust, and resilience in an increasingly complex and accelerated environment. • Full FCRQ180: https://www.peterfgallagher.com/singl... • Peter F. Gallagher is a leadership guru, change management global thought leader, conference speaker, author x15, and C-level change leadership coach. • Chapters: 00:00 Change Leaders Innovate Customer Experience. 00:06 On 9 January 2007, Apple CEO Steve Jobs took to the stage at Macworld Conference and Expo in San Francisco to unveil the iPhone. 03:04 Change Leadership Lessons. 04:06 Summary Leadership Quote. 04:21 Organisational Change Application. 05:22 Leadership of Change - Final Thoughts. 🔔 Subscribe for weekly insights on change leadership and organisational transformation. • Learn more at peterfgallagher.com.