Ryan Ricketts: What Most Small Business Owners Get Wrong About Marketing ROI скачать в хорошем качестве

Ryan Ricketts: What Most Small Business Owners Get Wrong About Marketing ROI

In this episode of E-Coffee with Experts, Ryan Ricketts, Search Engine Optimization Consultant at Slicketts Digital, joins us for a real, no-fluff conversation about the biggest marketing struggles small business owners face today. With 14+ years in the industry and a background in improv comedy, Ryan brings a unique mix of humor and hard-earned insight as he talks about everything from setting realistic expectations and managing tight budgets to how AI is reshaping modern agencies. He shares why honest communication (even when the data’s not great) builds stronger client relationships, and how telling the right story with your numbers can make all the difference. You’ll also hear smart analogies, like why SEO is more like going to the gym than getting plastic surgery, that simplify complex decisions like choosing between SEO and PPC. Whether you're a marketer, agency leader, or small business owner, this episode is packed with relatable stories, practical advice, and proven strategies that actually work. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:00: Introduction 01:10 - 02:40: What Ryan Does at Slickits Digital 02:40 - 04:00: Why Small Businesses Struggle With Marketing 04:00 - 06:10: The Real Cost of SEO and Setting Expectations 06:10 - 08:00: How Ryan Talks to New Clients Honestly 08:00 - 10:30: Lean Agencies & The Power of AI 10:30 - 11:30: Why Being a Good Communicator Matters 11:30 - 12:40: Speaking at Brighton SEO: A Dream Come True 12:40 - 14:30: How to Tell the Truth With Bad Data 14:30 - 17:00: Handling Tough Conversations With Clients 17:00 - 18:30: Why Consistency Pays Off in Marketing 18:30 - 20:00: How to Tell Stories With Data 20:00 - 21:30: SEO vs PPC: The Plastic Surgery Analogy 21:30 - 23:00: Explaining SEO Without Confusing Jargon 23:00 - 25:00: Client Case Study: Ranking High With Jogging Content 25:00 - 27:00: Why Long-Tail Keywords Convert Better 27:00 - 28:10: The Problem With Vanity Metrics in SEO 28:10 - 29:10: What Ryan Is Focusing On This Year 29:10 - 30:20: Why SEO Basics Still Matter Most 30:20 - 31:44: Where to Find Ryan + Final Thoughts 🔗 Connect with Ryan Ricketts 👥   / rickettsryan   💻 https://slickettsdigital.com/seo/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook:   / digiwebsol   Instagram:   / dws_global   LinkedIn:   / digital-web-solutions.