Product Marketing Manager: Its Role and Tasks on the Leadbot Release Example (Part 1) скачать в хорошем качестве

Product Marketing Manager: Its Role and Tasks on the Leadbot Release Example (Part 1)

More about product marketing on Dashly website: https://www.dashly.io/blog/product-ma... Some times ago we released new feature - Leadbot (by the way, this is a really useful product - https://www.dashly.io/chatbot/). Using this example, Valerie Fenske talked about the role of Product Marketing Manager in saas startup. In this product marketing case study, you will find out what is product marketing, what product marketing skills are required, and which stages of release the product marketer involved in. Timecodes: 00:00 - Intro 00:27 - The role of product marketing manager (PMM) 01:29 - In which stages of release the product marketer is involved 03:14 - Research stage 04:49 - Feedback 05:14 - Competitor analysis 06:15 - Naming and pricing case study 07:21 - Summary 07:42 - Very important question ___ Stay connected with Dashly Our blog: https://www.dashly.io/blog/ Facebook:   / dashlyio   Twitter:   / dashlyio   LinkedIn:   / dashlyio