Big Ideas 2023 | Digital Consumers: Transitioning To Online Leisure скачать в хорошем качестве

Big Ideas 2023 | Digital Consumers: Transitioning To Online Leisure

Download ARK's Big Ideas 2023 here: https://ark-invest.com/big-ideas-2023/ In 2022, digital leisure spending* totaled $6.6 trillion and, during the next eight years, should grow 17% at a compound annual rate to $22.5 trillion adjusted for inflation. Four trends should contribute to its growth: Connected TV (CTV): Roughly 85% of US households have access to at least one CTV, but the CTV ad market is only 23% the size of total US TV ad budgets. In our view, CTV is at an inflection point and will take share from both linear TV and other digital ad budgets. New Social Platforms: Nearly 40% of Gen Z consumers prefer to search on TikTok and Instagram over Google Search and Maps. Social platforms with the best recommendation engines should command the majority of ad budgets, with content-based social media likely outperforming follow-and-feed social media. Sports Betting: Despite macro headwinds, consumer demand for sports betting remains strong. Legalization of online/mobile sports betting should continue to catalyze growth. Gaming: The convergence of video games and social media should sustain gaming revenue growth. Video games should provide end-to-end virtual entertainment that rivals physical experiences. *We define digital leisure spending as the sum of consumer expenditures on leisure-related goods and services purchased online, NFTs, online sports betting, video game software and services, streamed video, and streamed audio. We only estimate online sports betting volume generated in Canada and the US. Listen in as Nicholas Grous, ARK Associate Portfolio Manager and Andrew Kim, ARK Research Associate, explain more. To enlighten investors on the long-term impact of innovation, we began publishing Big Ideas in 2017. This annual research report seeks to highlight the technological breakthroughs evolving today and creating the potential for super-exponential growth tomorrow. We believe that innovation is taking off now, corroborating our original research and boosting our confidence that ARK’s strategies are on the right side of change. We hope you enjoy Big Ideas 2023! To learn more about ARK: https://ark-invest.com For more updates, follow us on: Twitter: https://arkinv.st/Twitter LinkedIn: https://arkinv.st/LinkedIn Facebook: https://arkinv.st/Facebook Instagram: https://arkinv.st/Instagram Disclosure: http://arkinv.st/39rzF94