Selling on TMall Global: E-Commerce Series скачать в хорошем качестве

Selling on TMall Global: E-Commerce Series

For the first episode of our 2026 webinar series on cross-border e-commerce and its major platforms in China, we invited European SMEs to explore how to run an e-store on TMall Global with Lapo Tanzj, Co-CEO of Adiacent China. 00:00:00 Introduction 00:00:27 TMall Global overview 00:04:42 Emerging product categories 00:07:46 Opening a TMall Global store in 4 steps 00:14:18 Flagship Store content 00:15:52 Logistics 00:22:49 Common mistakes 00:28:31 Risks & benefits analysis 00:32:57 Marketing for health products in China 00:43:52 The Alimama advertising tool 00:46:41 Business plan model 00:54:30 Case study: Pharmanutra dietary supplements Contact us: If you have questions on e-commerce in China, you can ask our business experts for information and advice: https://www.eusmecentre.org.cn/ask-th... Disclaimer: The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.