Your Offer Is Not Bad, Your Packaging Is (Fix This Today) скачать в хорошем качестве

Your Offer Is Not Bad, Your Packaging Is (Fix This Today)

If your offer is fire but nobody is buying, it might not be the offer. It might be the packaging. In this Social Exposure episode, I break down the exact framework to package your genius so a stranger can understand what you do in 3 to 5 words. I also share the real story of how changing just the NAME of an offer took it from 8 sales to 300. Here’s what you’ll learn: • The 4 levels of clarity (vague vs specific + outcome) • Sell the destination, not the plane ride (outcome-first messaging) • 3 hook strategies that stop the scroll: contrarian, promise, aspiration • The 4 core title formulas (steal these): 1. Descriptor → Outcome 2. How to → Action + Year + Qualifier 3. Result → Source 4. Blueprint → For who • The “click gap” rule: clear enough to understand, vague enough to need the click • The 5-point diagnostic to run before you hit publish Challenge: Drop your offer in the comments and I’ll help you rewrite it into a 3 to 5 word version. Subscribe for more from the Social Exposure series. If you want to join TheBusinessEngine.com use coupon code YOUTUBE for 7% off. Want to go deeper with me and get the full system? Join The Business Engine here: https://www.thebusinessengine.com Code: YouTube for 70% OFF Download the PDF: http://www.youtubeengine.com Free Business Assessment (90-day game plan): http://engineassessment.com Follow me:   / michaeljmcdonald   Drop a comment: What is the ONE thing you loved in this video?