Diversify your adscape | Spotify and WeAre8 breakthroughs скачать в хорошем качестве

Diversify your adscape | Spotify and WeAre8 breakthroughs

Meta might dominate the social media advertising world - but it isn’t always the best platform for reaching every audience. In this talk from ‪@brightonSEO‬ (October 2024), James from Social Firefly shares two real campaign case studies that show what can happen when you diversify your adscape and think beyond Facebook and Instagram. Through practical examples, James explores how testing more niche platforms helped deliver stronger engagement, deeper audience insights and meaningful results. The talk covers: How Beat, the UK’s eating disorder charity, used Spotify advertising to reach younger audiences in York and increase self-referrals Why audio advertising can outperform traditional social ads for specific demographics How One Acre Fund used WeAre8 to reach people interested in climate resilience across the UK Using opt-in advertising and interactive surveys to gather meaningful audience insights Why diversifying your paid social strategy can unlock new opportunities when targeting niche audiences You’ll also learn how small experimental budgets can reveal valuable insights that traditional Meta campaigns might miss. Whether you're a marketer, charity, or brand looking to reach specific audiences more effectively, this session will help you rethink where and how you advertise. Watch the talk and discover how diversifying your adscape can lead to stronger engagement, better data and more impactful campaigns. Subscribe for more insights on social media strategy, paid social and digital storytelling. Read more and download the slides at: https://socialfirefly.co.uk/diversify...