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This episode explores what it really looks like to build a sustainable mortgage business rooted in care, consistency, and long-term thinking. Tori Doucette shares how her approach to lending goes far beyond transactions and focuses on relationships, communication, and responsibility. Key takeaways include: • Compounding Relationships: Why Tori believes a mortgage business should build on itself over time, and how staying connected to past clients creates stability and momentum. • Client-Centered Ownership: How taking personal responsibility for outcomes drives stronger trust, smoother transactions, and long-term loyalty. • Clear Communication: The importance of proactive, transparent updates and setting expectations early to reduce stress for clients and referral partners. • Fighting for the File: What it means to advocate relentlessly for borrowers while staying grounded in guidelines and reality. • Consistency Over Comparison: Why comparing yourself to online noise is dangerous, and how focusing on steady, repeatable habits leads to lasting success. • Human Touch in a Tech World: Tori’s perspective on balancing efficiency and technology without losing empathy or personal connection. Why listen? If you’re a loan officer who wants to build a business that lasts—one grounded in trust, responsibility, and meaningful client relationships—this episode offers a thoughtful look at how doing the basics exceptionally well can create long-term success without burnout.