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Grow 10x faster on social media with Sandcastles (try it free): https://sandcastles.ai Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com In this video, I breakdown the 9 most important content attributes for getting and holding attention. These are the building blocks that drive viral growth. At the end, I share my 9 step checklist for finding and developing viral ideas. RESOURCES MENTIONED: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 31,000 members and 60+ free trainings • My AI content tool for both idea research & scriptwriting (try it free) - https://sandcastles.ai • My Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks Video Time Stamps: 0:00 Intro 2:11 How to get more attention on your videos (Understanding the algorithm) 6:27 Content Attribute 1: TAM Resonance 9:59 Content Attribute 2: Idea Explosivity 13:23 Content Attribute 3: Emotional Magnitude 15:49 Content Attribute 4: Novelty 19:45 Content Attribute 5: Speed To Value 21:13 Content Attribute 6: Curiosity Amplitude 22:48 Content Attribute 7: Absorption Rate 23:38 Content Attribute 8: Rehook Rate 25:16 Content Attribute 9: Stickiness 26:35 My 9 Step Content Checklist 28:34 Summary ------------------------- BEST FREE CONTENT RESOURCES: • Content Department (https://content.game) - If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for creators & entrepreneurs to get better at content together. Currently at 16,300 members SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My AI Scriptwriting Tool - https://sandcastles.ai • Hire My Short-Form Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - https://shortform.academy LONG-FORM VIDEO POWERUPS (YOUTUBE) • Hire My Ideas & Packaging Team - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Use My YouTube AI Scriptwriter Tool (Waitlist) - https://forms.gle/ZYE6zf2RDyJahyDC8 • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - https://forms.gle/y4mifxtYas3hL4vj9 ---------- Follow me (1M+: followers) For Content/Marketing Strategy: • Instagram: / kallawaymarketing • Tiktok: / kallawaymarketing • YouTube: / @kallawaymarketing • LinkedIn: / kallawaymarketing • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway For Tech & AI: • Instagram: / kallaway , / kallawaytech • YouTube: / @kallaway • Tiktok: / kanekallaway • LinkedIn: / kanekallaway