From Etsy Fail to Millions: Keida Dervishi, Co-Founder of Soulmate Customs скачать в хорошем качестве

From Etsy Fail to Millions: Keida Dervishi, Co-Founder of Soulmate Customs

Keida Dervishi is the co-founder of Soulmate Customs, a personalized gift brand that turns cherished memories into custom embroidered and engraved gifts. Keida started Soulmate Customs in 2021 after creating a personalized embroidered sweatshirt for her mother’s birthday, which sparked the idea for a business centered on meaningful gifts. Before this, she had tried multiple side hustles—selling clothing, phone cases, swimsuits, and jewelry on platforms like Etsy and Depop—but none gained lasting success. Everything changed when she shifted her focus to custom embroidery and posted a TikTok video of her first order, which went viral with 3.7 million views and brought in over 1,400 orders in a month. In just 11 months, Soulmate Customs surpassed $1 million in sales. Today, the business is family-run and has reached over 1.3 billion people across Instagram, TikTok, and YouTube. In this week’s episode, we talk to Keida about her journey from being aspiring singer and actress to becoming an entrepreneur - a path she never thought she’d be on. She opens up about the struggles of her first Etsy business which took off but then closed down—an experience that taught her that having a great product isn’t enough without strong marketing. But instead of giving up, Keida took those lessons and doubled down on learning, eventually launching Soulmate Customs. She gets real about the hustle—teaching herself embroidery through YouTube, staying scrappy with her resources, and leaning on her family to help grow the business. She also breaks down the power of social media, explaining how consistency in content creation—not perfection—was key to her viral success. We dive into the pressures of scaling, adapting to social media trends, and the mindset shifts needed to push through challenges, and so much more. Follow Yasmin: Instagram:   / yasminknouri   Website: https://www.behindherempire.com Follow Keida: Instagram:   / soulmatecustomss   Instagram:   / keida02   Website: https://soulmatecustoms.com This episode is brought to you by Beeya: If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10 Listen on: Apple podcast: https://podcasts.apple.com/ph/podcast... Spotify podcast: https://open.spotify.com/episode/6GbO...