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In this installment of our Planned Giving Webinar series, United Way NEXT is proud to welcome our speakers Carla Crossno, Chief Executive Officer at Hatched. Not only is Carla a UW NEXT Member, but she’s a Planned Giving Faculty volunteer and mentor too! Her United Way journey started in Miami in 2008. Over the course of 6+ years, she transitioned from Senior Director of United Way Endowment and Women’s Leadership to Vice President of Development. As Founder & CEO of Hatched, Carla currently assists clients with strategic planning, marketing communications, and community engagement. Partnering with two UW NEXT Planned Giving Faculty members, Denise Fleckenstein and Eve Powell, this informative session covered: 1. Prospecting 2. Marketing Recognition 3. Building Relationships with Key Stakeholders 4. Leveraging Volunteers What's NEXT? 💙 Join a community of United Way professionals at https://www.unitedwaynext.org/join-re... 💙 Register for an upcoming event at https://www.unitedwaynext.org/events.... 💙 Follow us on social media! / unitedwaynext / united_way_next