Business Development 2.0. How Dealmakers Find Clients in the Digital Age скачать в хорошем качестве

Business Development 2.0. How Dealmakers Find Clients in the Digital Age

As a M&A advisor or private equity firm, it takes years, not months, to close deals and/or find your next client. To earn trust with hundreds (maybe thousands) of prospects over this timeframe, you must harmonize business development tools like third-party databases, email marketing, events, roadshows and in-person meetings. In this webinar, Navatar shows why this means working smarter, not harder, for new business. Learn how an effective marketing game plan – including structured processes for managing different types of leads – efficiently moves prospects through the long sales cycle. Topics discussed include: Answering the question, “which prospects should I focus my time?” Why business development is more critical than ever in today’s hypercompetitive M&A markets. Executing multi-channel marketing campaigns based on targeted segmentation strategy. Tracking and measuring “prospect readiness”.