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Ever heard an alcohol ad that tells you to “please drink responsibly”? Or a gambling ad that warns, "when the fun stops, stop”? Or been urged to reduce your carbon footprint? The message is basically the same: These products and activities have risks. But mitigating them, well, that’s on you. How did we get this idea that it's our personal responsibility to make a dent in big problems like climate change—and not the job of the government to impose regulations? That’s the focus of the new book It’s on You (https://bookshop.org/a/18570/97815417...) . Host Flora Lichtman talks with behavioral scientist and It’s on You coauthor Nick Chater, about how he and his colleagues played a role in shaping a narrative of individual responsibility, and how to change it. Guest: Dr. Nick Chater is a professor of behavioural science at Warwick University and coauthor of It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We’re to Blame for Society's Deepest Problems. Transcripts for each episode are available within 1-3 days at sciencefriday.com (https://www.sciencefriday.com/segment...) . Subscribe to this podcast. (https://pod.link/73329284) Plus, to stay updated on all things science, sign up for Science Friday's newsletters (https://www.sciencefriday.com/newslet...) .