The ROI of Great Design: Why Guest Experience Starts with the First Scroll with Brianna Amigo скачать в хорошем качестве

The ROI of Great Design: Why Guest Experience Starts with the First Scroll with Brianna Amigo

In this episode of Direct Booking Simplified, Brianna Amigo, founder of Brianna Michelle Interiors, reveals how short-term rental design has evolved from an afterthought into one of the most powerful direct booking strategies available to hosts today. With over 300 properties designed and a background in corporate marketing, Brianna breaks down how she uses comp analysis and market data to guide every design decision, from amenity selection to guest capacity, helping her clients see 30 to 50 percent revenue increases after a design refresh. She shares why outdoor spaces are now the top booking driver, where investors tend to overspend versus underspend, and why the invisible details like linens, kitchen stock, and water pressure often matter more than flashy amenities. Brianna also dives into the growing intersection of vacation rental marketing and brand identity, explaining why hosts who invest in cohesive branding, a strong social media presence, and a polished direct-booking website consistently outperform those who rely solely on OTA listings. From encouraging user-generated content through short-term rental social media strategies to building guest loyalty through email collection and remarketing, this conversation is packed with Airbnb host tips for operators ready to compete on experience rather than price. Whether you're launching your first property or refreshing an underperforming listing, Brianna's data-driven approach offers a clear blueprint for standing out in today's competitive market.