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Click here, https://lynchmedia.dragonforms.com/lo..., to subscribe to our newsletter. This week, Matthew Shifrin, CEO and owner of Pioneer Interests, joins the Cannabis Equipment News podcast to discuss how he built one of the largest cannabis businesses in Colorado, and his plans to double down in the state. Jump around: Optimism despite tough market conditions in Colorado. (5:16) The company's fluid yet methodical growth. (6:47) What went wrong in Illinois. (8:35) Opportunities in Colorado and long-term multi-state ambitions. (10:54) Thriving as a culture-first business. (13:11) Cultivation that complements mother nature. (14:31) The Natty Rems acquisition. (18:34) Three A Light cultivation. (22:05) Planning for new equipment investment. (23:16) The use of robotics in harvesting. (29:43) The $500,000 sustainable upgrade loan to improve the Natty Rems facility. (31:34) Real opportunities to scale during Pioneer's second act. (44:08)