How to Scale Faster with B2B Brand Strategy скачать в хорошем качестве

How to Scale Faster with B2B Brand Strategy

Is your B2B marketing moving fast but going nowhere? Many teams hit their KPIs and fill the pipeline, yet still struggle with shallow campaigns and inconsistent messaging. If your team gives 50 different answers when asked what your brand stands for, your marketing is likely outpacing your B2B brand strategy. In this episode, we sit down with JoAnne Gritter, COO of ddm marketing + communications, to discuss how to fix the disconnect between tactical execution and long-term B2B brand health. JoAnne shares actionable insights on identifying messaging misalignment, the dangers of relying solely on data-driven marketing, and a clear 5-step framework to realign your brand for sustainable, long-term growth. Inside this episode: [02:36] Marketing without brand: Why execution without identity is a "strategy without a soul." [06:51] Spotting misalignment: How to tell if your content and sales teams are pulling in opposite directions. [08:52] Defining brand strategy: Hint—it’s much more than just a logo or a color palette. [14:41] Refresh vs. revamp vs. merger: How to identify which level of brand evolution you actually need. [24:10] The 5-step framework: How to realign your brand touchpoints for long-term growth. [29:37] The data trap: Why relying solely on data-driven marketing can erode your brand equity. Whether you're a B2B marketer, part of a marketing team, or a business leader, this episode is packed with actionable advice on how to scale faster with B2B brand strategy I👉 Don’t forget to like, subscribe, and hit the bell so you never miss our episodes! 📌 Learn more about JoAnne Gritter and ddm marketing + communications.