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Mallory Willsea sits down with Erin Fields, Marketing Director at Ologie (and former Enrollify team member), to explore the shifting role of AI video in higher education marketing. Together, they dissect the creative possibilities, strategic risks, and trust considerations emerging from tools like Sora, while tackling how marketers should use AI video as an ideation engine—not a shortcut to storytelling. This conversation offers a grounded, forward-looking take on how higher ed marketers can responsibly and creatively integrate AI video into their workflows. #NotJustaCadburyAd with Shah Rukh Khan (https://www.wpp.com/en/featured/work/...) - - - Connect With Our Host: Mallory Willsea / mallorywillsea / mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com (https://451.elmt.link/49ocwR8) . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.