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What should an independent garden center, winery, or agritourism business actually do first when marketing feels messy, inconsistent, or ineffective? In this video, Rebecca McCusker — founder of McCusker Marketing — breaks down the first 5 things she would do immediately if she took over your marketing on March 1st. This is a practical roadmap for independent growers and experiential retail businesses that want to: attract younger customers increase foot traffic improve repeat visits and loyalty build stronger visibility online stop wasting money on marketing that doesn’t work Inside this video, we cover: 🌿 How to get aligned on your core marketing goals 🌿 What a “visibility reset” actually means 🌿 How to create a realistic content cadence 🌿 Why local creator partnerships matter more than ever 🌿 How to use conversion triggers to drive real visits and sales If you run a garden center, winery, greenhouse, agritourism destination, or other grower-based business, this video will help you think more clearly about what to prioritize first — especially if you’re trying to grow without adding chaos. At McCusker's Marketing, we help independent growers attract a wider customer base, bring in younger audiences, increase revenue, and build marketing systems that actually support the business. If this video helped you, be sure to like, subscribe, and follow along for more practical marketing advice tailored to horticulture businesses. Learn more about McCusker's Marketing: mccuskersmarketing.com Connect with Rebecca: rebecca@mccuskersmarketing.com #GardenCenterMarketing #WineryMarketing #AgritourismMarketing #HorticultureMarketing #SmallBusinessMarketing #IndependentGrowers 00:00 Introduction 00:46 Get Aligned on Core Goals 01:44 Visibility Reset 04:49 Create a Content Cadence 06:51 Local Creator Partnerships 09:43 Conversion Triggers 12:35 Conclusion & Recap