How LY Corp Is Turning Everyday Behavior Into Points, Games and Growth скачать в хорошем качестве

How LY Corp Is Turning Everyday Behavior Into Points, Games and Growth

What happens when a messaging platform stops thinking only about communication and starts thinking about currency? Recorded live at Think Apps: The Google App Summit in APAC in Vietnam, this MobileGroove episode features my conversation with Hiroaki Fujino, Content & Membership at LY Corp (formerly LINE), one of Japan’s most powerful digital ecosystems. LINE began as a messaging app. Today, LY Corp spans games, payments, music, stamps and a growing portfolio of services that reach the majority of Japan’s internet population. The company’s ambition is not simply to add features, but to integrate behavior, community and rewards into a single environment. In this conversation, I explore how the company is using gamification and point systems to deepen engagement across its ecosystem. Hiroaki shares his vision for a future where everyday actions, not just transactions, generate value. Walking, spending time in-app, engaging with content, even interacting across services can become part of a broader point culture that blends entertainment, commerce and community. We talk about: • Why LINE Walk converts real-world activity like steps into rewards, and what that signals about the future of gamification • How converting distance, time and daily behavior into points creates a new kind of engagement loop • What “play-to-earn” looks like in the Japanese market and whether that model can travel across APAC • What it means to build a casual gaming powerhouse inside a messaging platform We also discuss what it means to take this model beyond Japan and whether LY Corp’s approach can serve as a blueprint for other markets in APAC and beyond. If you are building community-driven platforms, loyalty systems or games that connect digital behavior to real-world value, this episode offers insight into how one of Japan’s largest ecosystems is leading the change. Chapters 00:00 The Rise of Play-to-Earn Apps 01:15 Line's Continuous Evolution 02:27 The Line Messenger Ecosystem 03:50 Exporting the Line Model 05:30 Converting Daily Life into Points 09:51 The Challenge of Global Gamification ** Subscribe for More ** ⚡On Point Newsletter: https://www.linkedin.com/build-relati... ⚡Spotify: https://open.spotify.com/show/5yFF2In... ⚡Apple: https://podcasts.apple.com/us/podcast... ** Let's Connect ** ⚡ LinkedIn -   / peggyannesalz   ⚡ Instagram -   / peggyannesalz   ⚡Website - https://www.mobilegrove.com