The Future of eCommerce Customer Retention: Beyond Loyalty Programs - EP44 скачать в хорошем качестве

The Future of eCommerce Customer Retention: Beyond Loyalty Programs - EP44

The Future of eCommerce Customer Retention: Beyond Loyalty Programs In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest host: Anthony Coombs (CEO and Founder of Splendies) get real about the differences between DTC and subscription-based businesses, and why retention is the lifeline for recurring revenue.They share personal stories and tactical wins—from surprise-and-delight strategies to exclusive communities and member anniversaries—that turn casual buyers into lifelong fans. What You’ll Learn in This Episode: – Why DTC brands need to think beyond the sale – Creative retention strategies that don’t involve boring point systems – How brands like Splendies and BattlBox are reinventing the subscription experience – When retention falls flat—and how to fix it– What Vegas’ Sphere flop teaches us about flashy vs. functional investments If you're building a subscription-based biz (or just want customers to stick around longer), you’ll want to hit play on this one. _____ Big shoutout to our sponsors who make this podcast possible! Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/ Alia - An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in ecommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/ Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com Come hang out with us IRL - https://commerceroundtable.com _____ 00:26 A Night Out in Vegas: Whistle Blowing Incident 02:53 Welcome to the ASOM Pod 03:23 Introducing the Hosts and Guests 06:56 Customer Loyalty: Beyond the Program 09:31 The Importance of Retention in eCommerce 14:12 Curating Subscription Experiences 20:38 Surprise and Delight: The Subscription Model 24:23 Subscription vs. One-Time Purchase Retention 27:35 Analyzing Customer Cohorts and LTV 29:00 Marketing Strategies for One-Time Purchasers 29:33 Challenges with TikTok and Customer Data 30:52 Retention Strategies and Exclusive Perks 32:37 Community Engagement and Member Perks 34:38 Loyalty Programs and Customer Feedback 41:25 Subscription Models and Pricing Strategies 49:43 Guess That Business Game 54:44 Conclusion and Wrap-Up _____ Follow Jimmy Kim at: X:   / yojimmykim   Linkedin:   / yojimmykim   IG:   / @yojimmykim   Tik Tok:   / yojimmykim   Follow Bryan MacDonald at: X:   / bryanomaspride   LinkedIn:   / bryan-macdonald-ct   IG:   / @anythingbutasalad   Tik Tok:   / anythingbutasalad   Follow John Roman at: X:   / @johnmroman   Linkedin:   / john-roman   IG:   / @johnnyromes   Tik Tok:   / johnmroman   Follow Amer Grozdanic at: X:   / @amergrozdanic   Linkedin:   / amer-grozdanic   IG:   / @amergrozdanic   Tik Tok:   / amergrozdanic   Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information! #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips