How to Get Added as a Supplier to an OEM | Industrial and Manufacturing Marketing Tips скачать в хорошем качестве

How to Get Added as a Supplier to an OEM | Industrial and Manufacturing Marketing Tips

How to Get Added as a Supplier to an OEM | Industrial and Manufacturing Marketing Tips Kyle breaks down the best strategies to break through to becoming a supplier for strategic OEMs in industrial manufacturing and marketing. Before embarking on trying to win over clients, make sure your list of strategic accounts is built out. Who are the clients you are trying to win over? List down these companies, even the top-tier, Fortune 500 companies, to get a better idea of what your ideal clients would look like and what industry they are in. These can be organized into a CRM or spreadsheet. You can easily be able to connect with people in these circles and similar on LinkedIn. When establishing contact in a company, you have a good idea of who the right decision maker is to strike a deal with; directors, managers, C-level, etc. While you may have the right idea, it may prove difficult to get in front of the decision-makers, especially if they're busy. Instead, focusing on those around their circle of influence who can help get you time in front of the decision makers will prove beneficial. They may be in other departments or companies where although not directly under the decision maker, they may work a lot with them either as engineers or suppliers. Engage with them on platforms like LinkedIn, through email, and by phone. Have them become catalysts for your brand within the company, essentially cheerleaders that can pass on your solution when the problem arises within the company. Remember it is not just value for the decision maker, but for everyone in the circle - don’t just start selling to the circle of influencers first, but provide value through content, and eventually, you can be of greater service to a potential client in the making. A client may be too good to pass up on, but they may be more hesitant to schedule a call or sign up for your service. The word free is a powerful and enticing word - and there’s no better price than free to bring in otherwise hesitant clients under the fold. Ask yourself what you can offer for free; whether it be graphics, an audit, tools, articles, or content they can use in their own marketing. Have no expectations that they will contact you back and purchase from you. Keep in touch and gain feedback on what they think. Your end goal is to get them to pay attention to your brand and your solution with the worst-case scenario being they may not contact you back. No matter what, provide value. Sometimes your regular repertoire of daily content is not getting the attention of the client you want. In that case, shift to making strategic content to get the attention of that specific company. Your goal still remains of garnering their attention! Hyper-focused, and niche industry/company-focused content can include samples or examples of your service with their or a similar product; how can you solve challenges related to that product and ultimately provide value to their company? For example, if the client you are trying to win over is a specific tractor company, what better way to gain attention than by sending them by email, LinkedIn message, or even physical mail content copy featuring their product? Make it short, sweet, and to the point to trigger them to contact you and start that conversation with them. #oems #manufacturingmarketing #industrialmarketingstrategy __________ Subscribe For More Video Content :    / kylemilan   Awesome Playlists: Content Marketing & Social Media:    • Industrial & Manufacturing Marketing   Sales:    • Плейлист   MFG Tribe TV:    • Manufacturing Tribe TV (Season 1)   __________ Say Hi on Social: LinkedIn :   / kylemilan   Instagram:   / kylejmilan   Facebook:   / kylejmilan   __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn:   / mfgtribe   Technical Sales University: https://training.technicalsalesu.com/... Tech Sales U on LinkedIn:   / techsalesu