Cultivating LinkedIn For Business From A Social Platform To Marketing Machine with Kylie Chown скачать в хорошем качестве

Cultivating LinkedIn For Business From A Social Platform To Marketing Machine with Kylie Chown

Posting on LinkedIn but not getting leads? Or worse… barely posting at all because you’re not sure what actually works? Most business owners treat LinkedIn like a resume site or a random social feed. But used strategically, it can become a powerful lead-generating machine — without paid ads. In this Business Owners Smashing It Online session, Kylie Chown breaks down how to optimise your profile, create strategic content, and turn LinkedIn into a consistent source of inbound enquiries. Join our free live training every Tuesday from 6–7:30pm AEST 👉 Register here: https://ezyurl.co/bosio What You’ll Learn: Why your LinkedIn headline matters more than you think How to optimise your profile for search and discoverability The difference between personal profiles and company pages When (and why) to use Creator Mode How to structure a strategic content calendar What content formats perform best on LinkedIn How often you should post for consistent visibility Why engagement in the first hour matters Smart ways to combine content and connection requests How to use LinkedIn analytics to refine your strategy Why It Matters: Your LinkedIn profile is often your digital first impression. And once that perception is formed, it’s hard to change. If your profile doesn’t clearly communicate who you help and how you help them, you’re missing opportunities before conversations even begin. A strategic LinkedIn approach builds authority, attracts inbound leads, and positions you as the go-to expert in your space — instead of chasing people with cold messages that feel salesy. Done right, LinkedIn becomes an asset that works for you in the background. About The Speaker: Kylie Chown is a social media strategist and trainer, recognised as one of the top LinkedIn experts in the Asia Pacific region. She has helped thousands of professionals and businesses grow their digital brand, generate leads, and build credibility online. Kylie is also the founder of My Digital Brand and host of LinkedIn Local Brisbane. Timestamps: 00:00 Why your LinkedIn headline follows you everywhere 01:23 Turning LinkedIn into a lead-generating machine 03:49 The power of your digital first impression 07:48 LinkedIn’s growth and why it matters for business 12:39 Personal profile vs company page strategy 17:41 Standard profile vs Creator Mode 21:15 Making your profile discoverable in search 23:36 Crafting a powerful headline that attracts leads 31:48 Building a strategic content calendar 38:47 How often to post and what formats perform best 47:48 Smart outreach without being salesy Want weekly tips that will help support and grow your business? Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠