Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets скачать в хорошем качестве

Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets

In the first episode of Footprints in the Market, Digital Footprint's brand new video series, Sportradar’s EVP, Global Marketing, Adam Azor revealed a concerning trend: a vast number of iGaming operators are wasting an “astronomical amount” of their marketing budgets. Hosted by Digital Footprint's Managing Director, Sharon McFarlane, the episode dives into this growing divide between high-performing companies that are optimising their strategies and those that are falling behind, offering valuable insights into how CMOs and senior marketing executives can turn things around. The episode also explores key topics like hyper-personalization, AI-driven customer experiences, and the importance of bravery in marketing. With Azor highlighting innovative solutions, such as a Netflix-style home screen powered by AI.