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Are you blaming the slowdown in your business on interest rates? In the debut episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force challenge Dallas-Fort Worth agents to stop waiting for the market to change and start becoming high-value problem solvers. With over 34 combined years of experience and 5,000+ homes closed, Nick and Brian break down why the "normalization" of the DFW market is actually your biggest opportunity to gain market share. In this episode, we discuss: ✅ The Fed Reality Check: Why a new Fed chair doesn't mean immediate rate drops. ✅ The 3 Variables of Affordability: Why interest rates are the most "incendiary" factor compared to wages and asset prices. ✅ DFW Market Data: A look at why median sales prices have dropped $40,000 since the 2022 peak. ✅ Tactical Wins: How to use the average 7% seller concession to fund 2/1 rate buydowns and close more buyers. ✅ Plugging In: Why being "99% in" means you’re actually "100% out" of the business. Join the Community: Connect with us and other high-producing agents in the DFW Realtors Facebook Group. Search "DFW Realtors" on Facebook to collaborate, share wins, and get tactical advice every week. About Your Hosts: Brian Force: Executive Director of Productivity at United Real Estate with 14 years of experience. Nick Good: Owner of The Good Home Team at eXp Realty with 20+ years in the industry. Links Mentioned: Join our Facebook Group: / 531847711158328 Property Management Needs: homewarddfw.com #DFWRealEstate #RealEstateAgents #DallasHousingMarket #RealEstatePodcast #markettrends2026 CHAPTERS 0:00 - Are you a "Rate Waiter"? 1:00 - Introduction to This Week in DFW Real Estate 1:50 - The DFW Realtors Facebook Community 3:00 - Why agents are blaming interest rates 4:20 - The reality of the current market 5:30 - "Everything is on sale": A buyer's mindset 6:30 - The 99% in vs. 100% out rule 8:00 - Training and becoming a professional salesperson 9:30 - Making a complicated market digestible 10:30 - Why we don't need interest rates to drop 11:30 - Positioning yourself as a high-value agent 12:50 - Less competition in a shrinking market 14:30 - Picking up market share from silent exits 15:30 - Education: The key to better conversations 16:45 - Becoming the "Economic Advisor of Choice" 18:00 - Historical impact of new Fed Chairs 19:30 - The cost of waiting for buyers 21:00 - The 3 variables of affordability 22:30 - Organic vs. inorganic economic factors 24:30 - Why a balanced market beats cheap money 26:30 - DFW Market Data: The $40k price drop 27:30 - Stop pretending home values only go up 29:00 - National trends: Mortgage applications up 19% 31:30 - Reaching out to your database for refinances 33:00 - The strategy for 7% seller concessions 34:30 - DFW Months of Supply & Inventory trends 36:40 - Why buyers are secretly returning to the market 39:00 - Case Study: Closing costs & DPA programs 41:30 - Long-term appreciation lines (2016-2026) 42:50 - Meet Brian Force: 14 years in real estate 43:40 - Meet Nick Good: 22 years in the business 45:00 - Accidental Landlords & Property Management 46:30 - Closing advice for DFW agents