Boardrooms, Bass Lines and the Plot | Aditya Kasyap’s Guide to Doing it All | Revamp - Episode 2 скачать в хорошем качестве

Boardrooms, Bass Lines and the Plot | Aditya Kasyap’s Guide to Doing it All | Revamp - Episode 2

Revamp - A platform by and for the souls who look at their lives and say, 'I want to do more.' Follow Shobhit and Sreejan (Co-founders of Evam Labs) not just talk about change; but dissect the anatomy of the Pivot. Whether you're embarking on a new journey, switching careers, changing cities or overhauling your mindset, the beginning of your next great reinvention is here. About the guest: Aditya Kasyap’s journey is shaped by his parents' core lesson to 'never remain idle,' a philosophy of active exploration that saw him train in Carnatic music as a child. This drive followed him to BITS Pilani, where he picked up the guitar and met the future members of his band, Agam, and later to IIM Bangalore, where he earned his MBA after a stint in the corporate world. Today, Aditya serves as the Vice President of Home & Hygiene (Fabric Care) at HUL, where he looks after a major chunk of the India business. He also ensures his team rarely works weekends, fostering higher productivity during the week. He seamlessly integrates his two worlds by applying his musical expertise to HUL’s marketing campaigns, proving that professional excellence and personal passion can thrive together. Kasyap's unconventional approach to playing the bass guitar stems from his years of playing diverse forms of music. From funk to rock to Carnatic - he can play them all, with such suave and flair that's uniquely and unabashedly himself. AGAM (meaning "Inner Soul") is India's first Carnatic progressive rock band, pioneering an entirely unique genre that has garnered critical acclaim and widespread acceptance. With over 700 concerts performed across 12 countries, Agam has proven their international appeal while standing alone in their musical category, creating a distinctive sound that seamlessly weaves the complex mathematical beauty of South Indian classical Carnatic music with the power and sophistication of progressive rock. Timestamps: 00:00:00 - Podcast recap 00:00:49 - The Recap setting stage 00:01:00 - About Carnatic music; Regimentation of Indian classical forms; Ancient origins & Pre-Agam history. 00:04:04 - The rise and fall of traditional art; Indian audiences; Redefining success metrics for the future. 00:06:45 - Explaining the fundamentals; The concept and significance of Ragas, The "Soul" of Carnatic orchestration. 00:10:45 - The novelty of Progressive Rock; Amit Trivedi; Bandish Bandits; Pop culture’s impact on tradition & vice-versa. 00:13:14 - Initial outreach strategies; The "Try Hard" mindset for artists; The long term vision. 00:16:35 - Naming of the songs, The "Walk of the Bride," Storytelling & content marketing in music, audience composition. 00:21:13 - Handling critics; Dealing with "Haters" & support from industry stalwarts. 00:26:51 - AR Rahman’s judgment; MTV; Coke Studio; The success of Agam thereafter. 00:28:56 - Balancing the corporate/creative puzzle; A life of "Ands" not "Ors," The familial support 00:34:57 - Disagreement as a tool for growth; Genesis of the albums; The road to a Grammy; Genesis of Agam. 00:38:39 - Balance of corporate live and Agam, Time-management 00:44:11 - Seeking clarity; AI’s impact on the music industry & FMCG marketing; Label management for young musicians. 00:52:30 - Middle-class upbringings; Normalising failure (with accountability); Pursuing cricket 00:58:50 - The BITS Pilani music environment; Missing opportunities vs. Gaining perspective; Networking benefits of IIMB. 01:14:13 - Support from partner; Time management lessons from B-School; Getting placed at HUL 01:18:18 - Advise for the next generation in corporate & music. 01:23:43 - Rapid fire round 01:29:34 - Final advise for the Gen Z 01:30:29 - Gen Z slangs