Psychological Pricing | How Apple Uses a Psychological Pricing Strategy скачать в хорошем качестве

Psychological Pricing | How Apple Uses a Psychological Pricing Strategy

If you've ever bought an iPhone, you'll know that they're not cheap. But did you know Apple uses psychological pricing to make their products appear cheaper than they actually are. Psychological pricing is a pricing strategy that takes advantage of the way our brains perceive and process numbers. It's based on the idea that certain price points can make us perceive a product or service as being cheaper or more expensive, depending on how the numbers are presented. It’s the oldest trick in the book and you have definitely seen psychological pricing in most stores and online. Watch the video to find out what Psychological pricing is and how it is used by Apple. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers... 00:11 What is psychological pricing? 00:43 Examples of psychological pricing 00:59 Why psychological pricing works 02:03 Apple's pricing strategy 02:33 Negatives of psychological pricing Remember to hit subscribe & turn notifications on (bell icon) so you don't miss out on any new videos! ►A free activity resource for students can be downloaded via the following link: https://www.twoteachers.co.uk/psychol... ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #pricingstrategy #price #psychologicalpricing