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Presented by Zapier https://zapier.com/ What happens when you stop hiring people — and instead hire AI agents that manage each other? In this episode of The Next New Thing, Andrew Warner interviews Bhanu Teja P founder of SiteGPT, who built an autonomous AI “marketing team” made up of specialized agents that plan, communicate, review work, and ship improvements — without human micromanagement. Bhanu doesn’t run these agents on a fleet of computers. He runs everything on a single VPS. No Mac minis. No local machines. Just a coordinated system of Claude-powered agents that talk to each other through a shared dashboard, assign tasks, create deliverables, review work, and escalate decisions when needed. SiteGPT is already at $200K ARR, and these agents are actively driving marketing, product improvements, SEO, content, design, and analytics — while Bhanu steps in only when judgment or prioritization is required. This episode is a rare, concrete look at what agentic workflows actually look like in the real world — beyond demos and hype. 🔗 Guest links Bhanu Teja P. on LinkedIn: https://www.linkedin.com/in/pbteja199... SiteGPT: https://sitegpt.ai/ Episode Highlights / Timestamps 00:00 Running 14 AI agents doing marketing autonomously 00:09 SiteGPT reaches $200K ARR 00:18 How AI agents communicate with each other 00:36 Introducing Bhanu Teja P and SiteGPT 00:54 One orchestrator agent delegating all tasks 01:39 Why one chatbot wasn’t enough 01:57 Creating specialist agents by role 02:24 Spawning new agents without coding 02:42 Jarvis: the chief orchestrator agent 03:36 Building a custom dashboard to monitor agents 04:12 Assigning agents to explore the product as real users 04:48 Agents requesting access to bypass Cloudflare 05:24 SEO agent joins automatically 06:00 Agents polling the dashboard every 15 minutes 06:54 Generating a full homepage improvement brief 07:30 Enforcing deliverables for every task 08:15 Turning agent output into production-ready specs 08:42 Handing work to a developer agent 09:09 From recommendation → implementation 09:45 Broadcasting new tasks to all agents 10:30 Agents asking clarifying questions before acting 11:06 Aligning all work to revenue goals 12:36 Letting agents operate independently during vacation 13:03 Preventing agents from publishing prematurely 13:30 Adding a review agent before shipping 14:06 Agent-to-agent “office chat” behavior 14:51 Turning insights into onboarding flows 15:27 The new bottleneck: prioritization, not execution 16:03 Agents deciding what to implement first 16:21 Using analytics to diagnose conversion leaks 17:06 Coordinated SEO, UX, pricing, and dev improvements 17:42 Final walkthrough of SiteGPT 👉 Join us: https://thenextnewthing.ai/