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In this episode, Carey and Danielle are joined by special guest Jen Bergren — documentation expert, educator, and instructor on Maven and MarketingOps.com — to tackle one of the most common pain points in marketing operations: creating and maintaining documentation when you're already stretched thin. Jen breaks down why the real question isn't "do we have time for documentation?" but rather "what is the cost of NOT having it?" From repeated errors and slow onboarding to knowledge walking out the door when employees leave, the hidden price of skipping documentation adds up fast. Carey, Danielle, and Jen also dig into practical strategies for getting started without feeling overwhelmed, including how to define roles, document as you work, and build a simple system that doesn't rely on memory or perfection. Whether you're a solo ops practitioner or part of a small team, this episode will change how you think about documentation and give you actionable steps you can take today.