How to Create a Value Ladder within our Sales Funnels (Episode 2 of 2 with Dave Woodward) скачать в хорошем качестве

How to Create a Value Ladder within our Sales Funnels (Episode 2 of 2 with Dave Woodward)

Dave Woodward is the CEO of ClickFunnels, the premier sales funnel software that generates more than $100 million per year, and has been used to create more than 1,000 million-dollar funnels (This page contains affiliate links and we may earn a commission if you click on the links and buy). In the last episode with Dave Woodward, we discussed the benefits of using sales funnels to monetize a business. In today’s episode, we’re going to discuss how we can create a value ladder for our business to guide our customers on the buyer’s journey. The Value Ladder Part of creating a sales funnel is creating our value ladder. A value ladder is a lineup of value we offer to our customers at each step of their customer journey so they move from a visitor to a repeat, loyal customer. At each step, the value and cost increase. For example, the bottom of our value ladder may be a free newsletter or downloadable workbook while the top of our value ladder maybe a subscription to our software. Determine What Value We Want to Offer The first thing we need to do is figure out what our offers are going to be. What are the steps of our value ladder? “I always look at trying to create the offer before you create the funnel, and then from that determine what type of funnel you're going to create,” Dave said. There are many different ways to provide value to our customers, and we certainly don’t need to provide them all. The best way to determine what value to provide is by first determining our core offer. What are we trying to get our customers to buy? A product? A software? Tickets to an event? The best offers aren’t usually just one product, but instead are a bundle of products and services that are related and make our offer very valuable and unique. Whatever the case, once we have our main offer, we can work backward from there. What will lead our customers to buy our product or service? Here are many different ways we can provide value to our customers in our value ladder. And, the concept of a value ladder is that we pay to acquire a customer once, and then we nurture that relationship and help them progress up the value ladder to buy more and higher value offers from us. Here are a few examples of different types of products and services we could provide on our value ladder to our ideal customers: Books/eBooks Workbooks Webinars Events Courses Challenges Free trials SaaS products Coaching Podcasts Reviews Products Newsletters Blog content Videos Pictures Inspiring quotes Social media posts Speeches/talks Seminars Memberships Programs Communities At ClickFunnels, their value ladder includes books, software, virtual summits, live events, challenges, coaching sessions, a membership site, virtual summits, webinars, and more. I’ve purchased all of those products and services from ClickFunnels. Within those steps are additional steps. For example, they offer different coaching bundles for different prices. One of the programs they offer is a five-day challenge where they teach their customers how to generate leads. They look at their audience and create many front-end offers to attract them to their business. After ClickFunnels customers receive the initial value, ClickFunnels tells them how they can get access to their software. ClickFunnels offers a free trial and additional access to a bunch of great content and training to help their customers make and be excited about a purchase decision. Read at: https://monetizationnation.com/blog/h...