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You believe you’ve said exactly the right thing to the client, but they heard something completely different. Ready to discover the language that works to connect with clients? The AVMA conducted a groundbreaking study that reveals that changing the way we talk to clients can significantly influence their perceptions about the importance and value of veterinary care. What you say and how you say it can build strong, trusting relationships with clients. .The more our clients trust us, the more receptive they are to our recommendations, and the more likely their pets are to get needed care. Listen as Matt and Cassi talk about language that works to help more pets get the care they need. The Language of Veterinary Care Initiative was made possible in part by educational funding from partners CareCredit & Pets Best. For more information: www.avma.org/LanguageOfCare