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From professional football freestyler to a leading voice in the trading card industry, EAB Skills joins us to break down the business of content creation. 👉 Check out the shop: https://3rddown.co.uk 📷 Follow us on IG: / 3rddownuk In this episode of the 3rd Down UK Podcast, we sit down with EAB Skills to discuss his pivot from freestyle to the trading card business. We dive deep into his partnership with Panini, the difference between the UK and US markets, and the reality of "The Grind" when working with professional athletes. If you are a creator, a collector, or just love the culture of the sport, this episode is packed with value on building a community and finding your unique lane. 🔥 TOPICS COVERED: The Pivot: Moving from football skills to business skills. Strategy: TikTok vs. YouTube content strategies. The Hobby: Why "Community Over Sales" is the secret to longevity. The Future: What the 2026 World Cup means for the card market. 🗣️ GUEST: EAB SKILLS YouTube: / eabskills Instagram: / eabskills Twitter (X): / eabskills TikTok: / eabskills 📱 CONNECT WITH 3RD DOWN UK: Website: https://3rddown.co.uk Twitter: / 3rddownuk Instagram: / 3rddownuk TikTok: / 3rddownuk ⏱️ TIMESTAMPS: 00:00 Introduction: EAB Skills and early beginnings 02:25 The evolution of social media since 2013 05:29 Competition vs. Collaboration in the scene 11:26 Tailoring content: YouTube vs. The Rest 14:31 The pressure of working with top-tier athletes 20:02 Inside the Panini partnership 23:14 The impact of EFL stickers and collectibles 26:12 Future trends in the trading card market 33:09 The transition into trading cards 35:56 Building a community through value 42:53 Why "Community Over Sales" wins 44:44 UK vs. US Trading Card Scene 49:50 Making the hobby accessible for kids 56:12 Looking ahead to the 2026 World Cup #TheHobby #TradingCards #EABSkills #Panini #ContentCreation #3rdDownUK