Beyond Babel Prog 1 Trade скачать в хорошем качестве

Beyond Babel Prog 1 Trade

Trade examines how the process of international trade has taken English onto the world stage. At their corporate headquarters in Atlanta, Coca Cola executives mull over the marketing strategy for their Shanghai factories, while local staff at Virgin Atlantic in China have to master English to deal with passenger bookings. At the Harvard Business School, a professor speculates that English has banished nationhood in favour of global branding. Around the world business has come to depend on English as the lingua franca of international trade and as the language grows so does its aspirational pull. Trade features contirbutions from Coca Cola, Virgin Atlantic, Harvard Business School, International Air Traffic Control, Bloomberg Financial Markets, BT Mahindra, language schools around the world.