How To Set up Hotjar Tracking & User Attributes (2025 Easiest Guide) скачать в хорошем качестве

How To Set up Hotjar Tracking & User Attributes (2025 Easiest Guide)

In this tutorial, I'll show you how to set up Hotjar on any website using Google Tag Manager and enrich it with custom User Attributes for deeper insights. Whether you're a marketer, analyst, or business owner, you'll learn how to capture important user data (like number of purchases, lifetime value, logins, and email sign-ups) directly in Hotjar. Here's what we cover in the video: Hotjar installation via Google Tag Manager – using both the automatic one-click integration and a manual setup for full control (no coding required). Configuring Hotjar User Attributes – setting up Hotjar’s Identify API in GTM to pass your user ID and details from your data layer. Sending custom user data to Hotjar – e.g. a user's total purchase count, total spending (LTV), last purchase date, and key events like user logins or newsletter sign-ups. Why bother with all this? By feeding these attributes and events into Hotjar, you can filter your session recordings and heatmaps by real user behavior and value. Imagine watching recordings only from customers who made a purchase, or spotting how high-LTV users navigate differently from new visitors. It’s a powerful way to connect the dots between what users do and who they are, helping you make more informed UX and marketing decisions. If you find this video helpful, please like it, share it with others, and subscribe to Analytics with Ahmed for more Google Analytics and GTM tips. Enjoy the tutorial! _________________________________________________ Connect with me:   / ahmedalasar   Free Google Tag Manager Course:    • Google Tag Manager For Beginners Course (F...   Signup for my newsletter: https://subscribepage.io/aOcEmV _________________________________________________ 👉 Timestamps: 00:00 Intro 00:15 How to install Hotjar on your website 04:24 What are user attributes 05:45 How to configure user attributes 06:28 Final Words (Comment What I Should Record Next) #GoogleTagManager #GA4 #HotJar #AnalyticsWithAhmed #GTM #DigitalMarketing #martech #webanalytics #googleanalytics #microsoft #microsoftclarity #webanalyticswithahmed Join my Web Analytics Community: https://www.skool.com/web-analytics-c... (Courses, support & Live Webinars!)