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Do you want to rapidly scale your ecommerce business? If so book a Free Growth Strategy Session with Chad: https://calendly.com/chad-fts/amz Creating an Amazon listing with variations starts inside Seller Central by going to Catalog → Add Products, searching your UPC, and selecting Create a New Listing when no match appears. You’ll enter your product title, upload images, and use Amazon’s AI-generated listing copy as a starting point for bullet points and the product description. Next, you enable variations and choose the variation type (such as color) before moving into the variation setup screen. From there, you add each variation option, assign SKUs, attach UPC codes, and upload an image for every variation so Amazon can correctly display each option on the listing. Finally, you complete offer details like price, weight, and quantity placeholders, then finish by filling out safety and compliance information. Once submitted, the finished listing displays a variation selector so customers can easily switch between colors or sizes, making your Amazon listing more conversion-friendly and scalable. Notable Questions We Answered Q: How do you create a brand-new Amazon listing when your UPC shows no results? A: You search the UPC in Add Products, and if it shows no results found, you click “Create a new listing” and start from scratch. Q: How do you set up variations on a new Amazon listing? A: You check “This product has variations,” select the variation type like color, then add each variation option and assign SKUs and UPCs. Q: Do you need an image for every variation on Amazon? A: Yes. You upload a unique image for each variation so Amazon can display the correct color or version to shoppers. Q: What information do you need before submitting the listing? A: You need the title, images, bullets, description, variation details, SKUs, UPCs, pricing, weight, and safety/compliance info before submitting. Q: What will the final Amazon variation listing look like? A: It appears as one product page with selectable options like different colors or sizes, so customers can choose without leaving the listing. Chapters: 00:00 Creating a New Amazon Listing 00:23 Generate Listing Content with Amazon's AI 00:32 Setting Up Product Variations 01:17 Finished Listing 01:42 If You Receive an Error Message Join our Newsletter: https://magic.beehiiv.com/v1/a7aef4d6...{{email}}&redirect_to=https%3A%2F%2Fwww.ftspod.com%2Fcase-studies&utm_source=Youtube Listen On: Our WEBSITE: https://www.ftspod.com/ SPOTIFY: https://open.spotify.com/show/2cArCU1... APPLE PODCASTS: https://podcasts.apple.com/us/podcast... AMAZON PODCASTS: https://www.amazon.com/Failing-to-Suc... Add Us On: INSTAGRAM: / failingtosuccesspodcast TIKTOK: / failing2success LINKEDIN: / failing-to-success-podcast FACEBOOK: https://www.facebook.com/profile.php?... #AmazonFBA #AmazonSeller #SellerCentral #AmazonListing #AmazonVariations #FBAListing #EcommerceTips #AmazonTutorial #HowToSellOnAmazon #AmazonBusiness