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How can social influence help to understand the behaviour of crowds? Iain Couzin specialises in collective animal behaviour, a phenomenon that encompasses flocking birds, shoaling fish and swarming locusts. He is a Scottish biologist based at Princeton University in the USA and has conducted the world's most detailed study into locust swarms in the desert of Mauritania, west Africa. These vast clouds of locusts devastate crops across the globe and lead directly to famine; his research uncovers ways to trick them into self-destruction and has huge implications for global food supply and health. His research into swarming behaviour challenges orthodox theories of collective animal behaviour, while also having implications for human behaviour and crowd dynamics. Iain Couzin spoke to a live audience at Wellcome Collection in December 2013. The event was part of the 'Exchanges at the Frontier' series, which hosts some of the biggest names in world science, and is a partnership between Wellcome Collection and BBC World Service. The event was recorded and will be broadcast on BBC World Service in February 2014. After the broadcast date, you will be able to listen to the programme on BBC iPlayer. Visit the 'Exchanges at the Frontier' website for more information: http://www.bbc.co.uk/programmes/p00lrk6r Find out about events at Wellcome Collection: http://www.wellcomecollection.org/events Follow us on Twitter: / explorewellcome Find us on Facebook: / wellcomecollection