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Is earning a six-figure income as an author still attainable? Do you feel like you're never going to break through into a writing career? Heather K. Carson spent years writing YA dystopian and post-apocalyptic fiction. She had fifteen books published, understood the basics of Amazon ads, and was doing everything authors are told to do. But something wasn't clicking. Then she made a pivot that changed everything. In this conversation, Heather shares the honest story of how she went from modest earnings to generating over $400,000 in annual revenue writing shifter romance. Her story 's about getting clear on what she calls the "Venn diagram" of a sustainable writing career: the intersection of what you love to read, what you're built to write, and what readers actually want. In this episode, we cover: Why Heather's first 15 books were necessary preparation, not wasted effort The difference between knowing your market and really knowing your market How to identify "highly relevant" ad targets that actually convert Why rapid release isn't as essential as it used to be in Kindle Unlimited The mindset that allowed her to walk away from a 15-book backlist and start fresh Her specific Amazon ad strategy (including the 5 ads she launches with every book) What's next: audiobooks, translations, direct sales, and the path to seven figures Whether you're stuck at book three wondering if you should keep going, or you've got a backlist that isn't performing the way you hoped, Heather's story offers a realistic look at what it takes to build a career as an independent author. 00:00:00 - Intro 02:48 - What high-profile authors are like 09:12 - Writing 15 books without hitting 13:55 - The pivot that changed everything 16:27 - The Venn diagram for author success 31:05 - All-in on Kindle Unlimited 48:17 - Her $200K ad strategy 56:33 - Sponsor: Publisher Rocket 57:39 - The first thing struggling authors should fix 01:03:47 - Advice to her younger self Connect with Heather K. Carson: https://www.heatherkcarson.com/ ✍️✍️✍️ Join over 117,000+ serious authors using Publisher Rocket to sell more books. https://publisherrocket.cartknox.com/... Publisher Rocket has a vast array of tools including: ✅ - Keyword Search - Uncover hidden gems and profitable keywords to maximize your book’s visibility ✅ - Category Search - Dive deep into Amazon’s 19,000+ categories and find the perfect fit for your book ✅ - Competition Analyzer - Peek behind the curtain and discover your rivals’ sales, rankings, and strategies ✅ - Amazon Keywords Generator - Save hours of tedious research with thousands of auto-generated keywords Find out more at https://publisherrocket.cartknox.com/... --- Media Credits Theme Song: Commercial Rock by StudioKolomna (Envato License) Background Music: Soft Chill Background by sonicscope (Envato License) Stock Video: Licensed via Envato Affiliate Disclosure: Some links may be affiliate links. Using them costs you nothing extra and helps support the show. © Herman Steuernagel The Pint & Portal Podcast