Advocacy in Action: How Boards Build a Sustainable Funding Plan скачать в хорошем качестве

Advocacy in Action: How Boards Build a Sustainable Funding Plan

Advocacy and influence are not random conversations — they need a plan. In this video, Ken Haycock shows how boards can move from good intentions to a strategic advocacy plan that actually supports sustainable resources and policy influence. This presentation brings together earlier topics on advocacy and influence and answers the question: “Now what? What do we actually do with this?” 🔍 In This Video, You’ll Learn: ✓ Why advocacy is a means, not an end • The shift from “advocacy” to securing sustainable resources • How advocacy, influence, and lobbying are different • Why boards must avoid “spray and pray” tactics ✓ A clear definition of advocacy A planned, deliberate, sustained effort to develop understanding and support incrementally over time. ✓ How influence supports advocacy • The 6 principles of influence (liking, reciprocity, authority, social proof, consistency, scarcity) • Why relationships, respect, and deposits before withdrawals matter ✓ How to build an advocacy plan that works Ken walks through a simple, practical structure for a campaign: --Objective – what specific result you want (funding, policy, protection from cuts, etc.) --Target Audience – who actually matters for this decision (individuals, councils, administrators, media, community) --Strategies – understanding context, timing, competitors, and barriers --Communication Tools – choosing how to deliver your message (after strategy, not before) --Evaluation – tracking contacts, outcomes, and what to adjust next time ✓ FAB: Features, Activities, Benefits • Why boards talk too much about features and activities • How to shift toward benefits, outcomes, and impact ✓ Practical board-level expectations • Every board member having a specific contact (funder, councillor, senior admin) • Regular private board discussions on who was contacted, what was learned, and what’s changing • Making advocacy and influence a core, ongoing governance function, not a one-year project Subscribe to our Substack for Weekly Free Governance Advice and Resources: https://governanceasleadership.substa... Learn more about Better Boards Better Communities and all of the free resources we offer: https://betterboardsbettercommunities...