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Auto Trader Price Hikes EXPOSED | Theo Cook on the Harsh Reality for Dealers In this episode of DealerPod, we’re joined by Theo Cook, owner of Bowens Garage and front man of youtube channel Ted Torques, who shares the brutal truth about running an independent dealership in today’s market. From Auto Trader price hikes to the collapse of dealer margins, Theo opens up about what it really costs to stay in business and why things are getting worse. With over 12 years of consistent growth, Theo now faces the harshest trading conditions yet. He talks openly about cutting his Auto Trader package, questioning its value, and what it means for the future of independent used car dealers across the UK. 🚗 Inside this episode: • Theo’s real numbers on Auto Trader costs • Why he's scaling back advertising • Warranties, workshop challenges, and trust • Why local trade is disappearing • Can YouTube and social media replace big platforms? If you’re in the motor trade, this one hits home. It’s raw, honest, and full of insights from a dealer who’s lived it. 👍 Like this video if you're questioning your Auto Trader bill 🗣️ Comment below: Is Theo right? Are we all being priced out? 🔔 Subscribe for more raw, real talk from car dealers and trade insiders every week 00:00 Introduction and Rising Costs in Car Repairs 00:48 Welcome to Dealer Pod Episode 26 01:14 Introducing Theo Cook from Bowens Garage 02:14 Location and Challenges of Bowens Garage 03:12 Warranty Companies and Customer Service 09:14 Theo Cook's Journey into the Motor Trade 13:43 Expanding the Business and Managing Multiple Sites 16:33 Customer Base and Marketing Strategies 17:54 Challenges with Auto Trader and Other Platforms 30:17 Customer Communication Challenges 30:49 Simplifying Sales Processes 31:30 Dealer Customization and Branding 32:45 Impact of Removing Dealer Logos 33:21 Autotrader's Business Strategies 35:20 Pricing and Dealer Relations 48:10 The Role of YouTube in Car Sales 51:36 Personal Stories and Experiences 58:21 Discussing Audience Demographics 59:23 The Influence of Social Media on Buying Behavior 01:00:45 Challenges and Strategies in the Car Sales Business 01:01:21 The Importance of YouTube Presence 01:02:00 Sourcing and Managing Low Mileage Cars 01:03:18 Navigating the Middle Market 01:07:36 Workshop Management and Staffing 01:20:17 Advice for Newcomers in the Motor Trade 01:25:59 Closing Remarks and Podcast Invitation ************************************** Join the Dealerway facebook group now at / 1072051277029374 Start trading with like minded car dealers Now by registering to become a member of the Dealerway Platform https://dealerway.co.uk Download the Dealerway App Now Apple App Store: https://apps.apple.com/gb/app/dealerw... Google Play Store: https://play.google.com/store/apps/de... #TheoCook #BonesGarage #AutoTrader #CarDealers #UsedCarsUK #DealerPod #MotorTradePodcast #AutoTraderPrices #DealerStruggles #TedTorques #IndependentDealer #MotorIndustryUK #AutoTraderCosts #CarSalesReality