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Fundraising Fast When Demand Spikes

Rapid response fundraising can apply to many emergency situations: when demand spikes without warning, organizations often must act before a plan is in place. This session focuses on how to prepare for whatever comes next using real examples from recent crises to show what effective early action looks like. Jackie Keating, Chief Development Officer at Dare to Care Food Bank, shares how these campaigns worked on the ground and what the data showed. Moore Senior Digital Strategist Samantha Tyrrell outlines the digital, programmatic, email, paid social, and paid search campaigns we launched in those first days and the strong results they produced. And Moore VP Client Services Julie Day shares how we move forward with new donors who responded during this critical time.