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Businesses need to know where customers focus their attention, why they struggle to complete tasks, and which features bring the greatest ROI. Product analytics is a set of tools that helps you do just that, by examining the behavior of users within your product. Using product analytics you can get critical information to optimize performance, diagnose problems, and correlate customer activity with long-term value. After all, it's only when you truly understand your users’ needs, that you can evolve your product to anticipate them. The question many people have is: can you get product analytics data in Google Analytics 4? The short answer is not really. Watch the video for more detail and if you want to go even deeper, check out our PDF Product Analytics Buyers' Guide for the ultimate guide to choosing the right product analytics solution for you: https://www.heap.io/resources/ebooks-...