5 Crowdfunding Misconceptions (+ The Most Effective Tool for Getting Contributions!) скачать в хорошем качестве

5 Crowdfunding Misconceptions (+ The Most Effective Tool for Getting Contributions!)

Kathleen Minogue, Founder & CEO of Crowdfund Better, walks through 5 misconceptions about crowdfunding and how to use it to get the capital you need. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:21 Misconception #1: All crowdfunding is the same 0:30 4 different types of crowdfunding 1:10 Misconception #2: Crowdfunding = begging 1:47 Misconception #3: Platforms will find backers 2:17 Misconception #4: Social media followers = success 2:52 Misconception #5: Go for broke There are many misconceptions out there when it comes to crowdfunding. First, it’s important to know that not all crowdfunding is the same. There are four different types: donation crowdfunding, microlending, rewards crowdfunding and investment crowdfunding. Whichever type you’re utilizing, it’s important to frame crowdfunding as giving people an opportunity to participate in your business — it’s not begging. When seeking out funds, it’s up to you as a business owner to bring your community to the platform. In fact, 50-90% of your backers will be from your own network. Just because your business has a large social media following doesn’t necessarily indicate you’ll have success. It’s actually email that’s the single most effective tool for crowdfunding contributions. On average it has a 34% higher success rate (!) than any other digital channel. Lastly, there’s no need to go for broke — it’s better to set smaller, attainable goals that show your investors and community that you do what you say. Think of crowdfunding as a way to bring your community closer while raising the capital you need to launch or grow your business. Learn more about Kathleen Minogue and Crowdfund Better:   / kathleen-minogue   https://www.crowdfundbetter.com   / crowdfundbetter     / crowdfundbetter   Learn more about GoDaddy: https://www.godaddy.com    / godaddy     / godaddy     / godaddy     / godaddy   The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter. #Crowdfunding #GoDaddy #CrowdfundBetter #KathleenMinogue #BusinessCapital #BusinessSuccess #BusinessTips