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Jennifer Chavez signed her first client during franchise training with no existing network and no brand name behind her. Her approach: humor and persistence. In this episode she breaks down what it actually takes to build a recruiting book of business from zero, qualify clients before committing to a search, and why skilled trades are the hardest roles to fill right now. CHAPTERS 00:00 Introduction 00:59 Jennifer's background and buying a recruiting franchise 02:52 Making the leap from corporate executive to business owner 04:20 Building outreach without a recognizable brand name 08:22 Client qualification and contract red flags to watch 12:09 AI skill requirements and policy gaps across industries 18:46 Why skilled trades are the most in-demand roles right now 22:48 Advanced manufacturing, med device, and biotech demand in Arizona 38:10 Demand outlook and where job orders are concentrating