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Welcome to Learnfinity 🎓 In this video, we explain Consumer Behaviour – Unit 1 in simple Hinglish, specially designed for BBE students of Delhi University. This lecture covers Personality, Perception and Positioning in a detailed, exam-oriented manner with real-life examples, making it perfect for concept clarity + exam preparation. If you are preparing for BBE / BBA / BMS exams, this video will help you understand how consumer psychology works and how brands influence consumer decisions. 📚 Topics Covered in This Video: Personality and its role in consumer behaviour, Freudian and Neo-Freudian theories of personality, Personality traits and anthropomorphism, Perception and sensory marketing, Absolute and differential threshold with examples, Perceptual selection, organization and interpretation, Risk perception in consumer decision-making, Brand positioning and repositioning strategies. 🎯 Who Should Watch This Video? BBE students of Delhi University, Students studying Consumer Behaviour, Marketing and management students, Anyone who wants easy and clear explanations for exams. 👍 Why Learn with Learnfinity? ✔️ Hinglish explanations ✔️ Exam-ready concepts ✔️ Real-life examples ✔️ Perfect for long videos + shorts revision 📌 Watch Till the End & Don’t Forget To: 👉 Like the video 👉 Subscribe to Learnfinity 👉 Share with your classmates 🔔 Upcoming Videos: Consumer Behaviour Unit 2 – Consumer Learning & Attitude Consumer Behaviour Unit 3 & 4 – Full Syllabus #bbe #delhiuniversity #cuet #preparation #exam #dulife #regular #sol #ncweb #video #viral #trending #explanation #english #hindi #reels #study #studymotivation #motivation #students #college #unit1 #class #notes #marketing #consumer #behaviour #consumerbehaviour #management #season #chapter #learning #personality #behaviours