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The Floor is Always Zero

Most independent films don’t fail because they’re bad. They fail because nothing survives the release. A premiere. A festival win. A strong review. If none of it gives you retained audience access, lower acquisition cost, or downside protection on the next project, your career resets to zero. In systems without memory, momentum cannot compound. Independent film doesn’t have a talent problem. It has a retention problem. Until filmmakers own their audience, every release is a cold start. Film Fervor documents why the indie film model fails in practice — and what actually survives. Festivals and platforms distribute attention. They do not build careers. Audience ownership is infrastructure. Read the Audience Ownership Manifesto: https://filmfervor.com/the-death-of-d... Dive deeper on Substack: https://substack.com/@filmfervor